In the days predating the Internet, classic marketers used to say it requires seven impressions or touches to make a sale. If you are trying to build your reputation to the point where someone might link to you, you need to be prepared to mount a campaign, and not expect …
Read More »Be genuine and polite in your initial outreach
If you’re writing to someone who consistently uses an online handle or persona, then go ahead and address her by her blog handle or persona first. If there’s no response to the first outreach, make note of that and use her real name in the follow-up email. Most people use …
Read More »Mastering the art of position trading
When it comes to trading stock, traders can use various strategies to try and make a profit. One such strategy is known as position trading. Position trading is a longer-term strategy that traders can use to make profits from the price movements of an asset over some time. What exactly …
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