Summary: If you want to make the most of Instagram influencer marketing then you should join hands with an influencer agency that can connect you with leading influencers.
Instagram Influencer Marketing can do magic for your brand. It can help in boosting your brand awareness, increase website traffic and SEO ranking, generate leads, and provide you with better audience insight. But there is a condition that is to find the right person for the job.
So, who’s the right person and how to locate your Mr. Right?
One thing that makes influencers reliable is the number of their followers. And the bigger is always better. You will certainly look for an expert with a huge following and you will try finding an Insta star with the largest following, but how would you know that numbers claimed by those people are real.
For example, you come across an Insta expert who claims to have a following of 3 million. He boasts of connecting your business to his fans that could be your potential customers if you pay him what he demands. And he could ask for a huge price. While connecting to 3 million potential customers is a good idea, you should check his followers with an Instagram follower tracker.
First, understand how fake followers are added
An Instagram creates multiple social media accounts using deceptive ways and adds them to his fan page. In this way, he inflates the number of his fans to the highest level and impresses businesses like you. And the only way to check fake fans is to track every follower. If you are doing it alone, you need to spend a lot of time tracking fans.
Instagram influencer marketing can prove to be of real help for your business branding, but you need to find the right person to lead your marketing campaigns. And here only an influencer agency can help. An agency has the means, time, and manpower needed to track followers.
Influencer agencies keep building databases of reliable persons. They perform follower tracking and other necessary tests on influencers to keep fraudsters out of their database. The influencer agency you will join hands with will allow you to explore its database to find the right partners in marketing.
Your influencer agency will provide you with a user-friendly dashboard that you can use an Instagram Follower Tracker to find the right partners for marketing and see them working for your brand. The dashboard will show how they are engaging their followers and the results achieved with their help. Also, you can easily manage your campaigns from the dashboard.